ScorePlay Creator Kit

One place for approved assets and copy when promoting ScorePlay.

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Approved one-liners

Use these in tweets, bios, and short copy. Pick one and keep it consistent.

1. Football knowledge competition. Free to play. Compete. Rank. Win., ScorePlay
2. Prove your football IQ. Just your knowledge., ScorePlay
3. Predict. Win. Repeat. Free football predictions, global leaderboards., ScorePlay
4. Knowledge over capital. Vote on matches, earn points, compete free., ScorePlay
5. ScorePlay, the free football prediction game where your knowledge ranks you.

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Tagline

Primary tagline: Predict. Win. Repeat.

Value line (meta/OG): Football knowledge competition. Free to play. Compete. Rank. Win., ScorePlay

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Links

• Main play page: https://scoreplay.xyz/compete
• Leaderboard: https://scoreplay.xyz/leaderboard
• Docs: https://scoreplay.xyz/docs
• Blog: https://scoreplay.xyz/blog

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UTM parameters

Append to links so we can attribute traffic:

• utm_source, Your platform (e.g. twitter, instagram, youtube)
• utm_medium, Content type (e.g. social, video, blog)
• utm_campaign, Your name or campaign id

Example:
https://scoreplay.xyz/compete?utm_source=twitter&utm_medium=social&utm_campaign=yourname

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Referral links

Include your referral code so signups are attributed to you:

https://scoreplay.xyz/compete?ref=YOUR_REFERRAL_CODE

Get your code from Profile when logged in.

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Key messaging

• Free to play, Compete without paying; Google sign-in is enough.
• Knowledge over capital, Leaderboard reflects accuracy, not wealth.
• Global, free play available worldwide (except sanctioned countries).

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Assets

• Logo and visuals: Use official ScorePlay logo and assets from the app and marketing materials. Do not alter logo proportions or colors.
• Banner: Available at /img/banner.png on the site for social previews.

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Support: [email protected]